WE DON'T JUST INVEST.
WE BUILD.
Fourth State is a venture platform crafting the next generation of global consumer brands from the ground up. We are builders, operators, and partners on a mission to prove that the most authentic ideas can create the most enduring value.
A New Manifesto
for Building Brands.
Our approach is Deliberate Velocity. We reject hyper-growth for its own sake, focusing first on creating a foundation of proof. We validate with precision, mastering the unit economics and achieving fanatical customer love. Only when this engine for success is proven do we inject the strategic capital required for aggressive, intelligent scaling.
Our Thesis in Action: The Genesis Venture
Authentic African Skincare for the Modern Consumer.
A thesis is only powerful when proven. Our first venture, Native and True, is the live, real-time embodiment of our model. We identified a clear gap for premium, science-backed skincare that celebrates authentic African botanicals and set out to build the category leader.
Current Status (As of October 2025):
- Q2 2025: Fourth State incorporated and foundational capital secured.
- Q3 2025: Native and True brand formalized, MVP formulations completed.
- Q4 2025 (Current): Initial product batch in production. Executing go-to-market strategy to build our first 100 fanatical customers in Nairobi.
Build With Us.
Our journey is just beginning. We are building our foundational network of early-stage investors, strategic advisors, and future C-suite talent who believe in the power of building authentic brands with discipline and ambition. If our manifesto resonates with you, we invite you to connect.